Your Sales Pitch - You're Up!

Selling yourself can be the easiest or the hardest thing you ever do. It’s up to you. Think about it. Most of us have never really been encouraged to talk that much about ourselves and how talented we are. Clients tell me so many times about how hard it is to clearly state their value and accomplishments. Pam for example said the interview question she dreads is "tell me about yourself." She says she's always tongue-tied when she begins to answer. She knows that she's missing out on great opportunities to let others know what value she can bring to the market; however, the nagging word that creeps into her mind is “bragging”.

Let me give you the lowdown on this whole bragging notion......

If you were born and raised in the Midwest, you know exactly what I’m talking about. If not, chances are somewhere along the line parents or teachers drilled into your head that bragging about yourself was bad form. It was showing off and tooting your own horn and parents or teachers were on a mission to put you in your place. It's now time to understand and believe that telling the truth about yourself is a good thing. You've worked hard and you have every right to let the marketplace know! Start putting the marketing of yourself in a new context. Ask yourself; “What do I bring to the market?” “ What is my value to a company?” How do I impact the bottom line? What results have I delivered? Develop your marketing pitch based on the answer to those questions and you'll be ready to hit it out of the park!